Tourism graduates will have an holistic understanding of the tourism industry such as: airlines, tour operators, tourism media, public and private sector opportunities.  They will be able to demonstrate knowledge of main themes including:

  • the tourism industry 
  • contemporary tourism markets and consumer trends 
  • tourism and the environment 
  • destination management and marketing 
  • airlines • tour operators • tourism media • public and private sector options.

They should also be aware of and knowledgeable about the tourism industry, including contemporary tourism markets and consumer trends; tourism and the environment; destination management and marketing, tourist behaviour, the main business principles of tourism management, geographical issues, management and research methods.

There is much synergy between the Tourism, Hospitality and Events Sectors so it may be helpful to read also sector profiles on these topics.  Information covering these sectors would reflect the HEA Academy Employability Profiles

Graduates should be able to:

  • display an insight into the structure of the industry and the contribution that it makes to the global economy
  • evaluate the factors that influence the development of organisations operating within the industry
  • review and analyse the political, technological, social, environmental and economic factors which affect the supply of and demand for tourism
  • exercise communication and presentation skills
  • make a sustained argument with clear structure and presentation
  • interact effectively with individuals and groups, organise a team effectively and treat others’ values, beliefs and opinions with respect
  • evaluate and reflect on the effectiveness of team and one’s performance or contribution, including leadership of a group
  • demonstrate learning from work experience, including in some cases an industrial placement
  • apply numerical tools and techniques for handling figures and statistics using numeracy and ICT skills

Graduates should be aware of the diversity of the tourism industry and the wide array of possible career options which they could consider.  People 1st Sector Skills Council for Tourism, Travel, Leisure and Hospitality has an interactive career map, demonstrating the myriad of careers within the sector.

Areas within Tourism

  • Attractions
  • Accommodation - this would include working in hotels, leisure cruises, canal boats, villas and chalets.
  • Tourism Intermediaries - this includes travel agencies, hire car companies, insurance companies and travel currency.
  • Transport - including airports and airlines.
  • Special Interest - Including ecotourism, adventure holidays and age specific holidays.
  • Tourist Authorities and Strategic Management and Development Agencies  - including tourist information agencies, NGO's and international agencies.

Current industry issues

In order to keep abreast of economic and political industry issues and to be able to demonstrate your commercial awareness to employers, it would be advisable to refer to sector specialists such as Visit England and to read trade papers relevant to your sector.  This will ensure that you are prepared for questions which probe your current sector knowledge.  The following trade magazines and sector specific web-sites sites for the hospitality, leisure, travel and tourism industries could be useful for keeping up to date with trends, jobs, strategies, training and innovations.

Euromonitor has a number of useful sector insights through its publication of online tourism reports and Travelmole is an industry web-site with news items which would be useful to refer to at job interviews and has job listings.

Last modified: 
Tuesday, July 7, 2015 - 12:09