Product Design

Product designers have an understanding of the relationship between art, science and technology, and have the ability to exploit each of these things in different ways to create new products. They Product create three-dimensional products, such as electronics, mobile phones, machinery, furniture, household appliances to company brands and web apps.  

Their work involves:

  • designing
  • modelling
  • testing
  • producing prototypes


Graduates will need to have developed and be able to demonstrate the following skills to a potential recruiter: 

  • a high degree of technical knowledge balanced with creative ability 
  • visual and spatial awareness
  • commercial awareness
  • art/design skills
  • computer literacy: three-dimensional conceptual ability and CAD (computer-aided design)
  • knowledge of industrial processes/techniques and standards
  • communication and client-facing skills 
  • time management skills including the ability to cope with deadlines
  • team work - develop and maintain positive working relationships with colleagues
  • problem solver - dealing well when things don't go to plan                                       (Prospects 2015)

Many of these skills you will have developed whilst studying at university. Take the time to look through the list and try to think of an occasion when you have demonstrated these skills. Try to identify your weaknesses and consider how you might improve your profile.

Using the STAR structure will help you to reflect upon, identify and provide evidence for the whole range of skills you will have developed throughout your time at university, including work experiences such as internships, placements and voluntary or paid part-time work. 

Career Options

Product designers are employed within the commerce and industry sector. Below is a list of the type of activities a product designer might be involved in:

  • In-house companies, where all design is conducted and driven by a marketing department within that company for example, you might be working on a new product launch
  • Design consultancy where you will work on a variety of project tailored  to external clients’ needs
  • Ergonomics: designing user friendly equipment
  • Designing company online services
  • UX designer: ensuring that an end product achieves its core objectives whilst providing it's users with the most effective, efficient and enjoyable experience as possible.

For more information on career options visit Prospects.

Current issues in the creative industry

The best way to keep abreast of the latest factors influencing or affecting the creative industries is to read regularly, specific trade newsletters and publications, and consult related professional organisations/associations. Employers will expect graduates to be aware of relevant current issues as well as the latest and forthcoming sector exhibitions and events. They are likely to assess your knowledge and understanding at an interview. In addition to area-specific skills it is very important that you are able to demonstrate a clear understanding of the commercial aspects of the work you are or will be involved in.  


Last modified: 
Monday, November 2, 2015 - 10:31