Students graduating from BA (Honours) Media at Sheffield Hallam have entered employment areas such as music and events organisation, sportswear branding, the public sector including teaching and managerial roles in retail and the leisure industry.


Skills gained from studies include

  • the ability to organise ideas and information
  • effective report writing and project work
  • team work
  • confidence in written and verbal communication
  • understanding concepts

Although a few students have entered media production work, more have entered media management or other areas. You should remember that a large proportion of vacancies advertised to graduates are open to any degree subject, so be prepared to explore all your options. 

Finding work

Work within the media covers a range of very different roles including advertising, marketing, film, radio and TV work, media planning, and creative digital opportunities. Industry profiles can be found on the Prospects website. For job profiles directly covering film, TV and radio, see Creative Skillset.

It is important to be proactive and learn to network professionally in addition to using more traditional job seeking methods. Contacts and personal recommendations are very important and you should seize opportunities to collaborate and work on projects. Many people use volunteering as a way of progressing onto paid work. Large media companies such as Bauer Media, BBC, ITV, Channel 4 do offer work experience but remember to also try approaching smaller organisations and the not-for-profit sector, (charities and social enterprises). Experience can be seen as more important than qualifications.

 "Portfolio careers", where you work on short term contracts or different contracts at the same time, are common is some areas of this industry. Whilst media roles within large media companies in some instances may be decreasing, opportunities within smaller, independent companies are growing.

If you are unable to break directly into media, try to work in an organisation with media connections and take the opportunity to learn other aspects of the business with a view to building up experience and moving into your chosen area when the opportunity arises.

Employability skills valued by employers

  • Many jobs rely on the flexibility, resourcefulness and the ability to anticipate and resolve problems 
  • Strong communication skills, written and verbal 
  • Being able to work effectively in a team
  • A proven work ethic evidenced by appropriate work experience and willingness to work long hours including evenings and weekends when necessary
  • Curiosity; the ability to ask relevant questions and contribute ideas
  • Effective use of social media and an understanding and experience of various technology platforms, particularly mobile technology

    Employment Trends in the Media 

    Job application systems are changing. As well as traditional channels for advertisements, there is now an emphasis on speculative approaches, proactivity and networking. Be aware that differing job titles can be used to describe similar roles.

    The emergence of digital has changed everything. New roles are regularly emerging. Self-employment / freelance work is growing. Free professional advice is available from the Research and Innovation Office whilst you are a student and for up to five years after graduation.

    Growth in content management and creation. Within digital media, everything is driven by people buying, watching, making observations. Employers are looking for people who can demonstrate that they can meet the needs of the business. Many businesses are not up to speed in digital terms. Think about how you can add value to such organisations. 

    London and the South East have traditionally dominated the sector but with the growth of Media City in Salford, other cities including Sheffield have seen a huge growth in creative and digital industries.

    Further Studies 

    Further study is not essential for entry into media and many other careers. However, it can enable you to develop specialist knowledge and help you move into the industry if you have no previous experience. Check to see how much practical work and industry endorsement is included when choosing your course. Courses are available at universities and through professional organisations. Remember that your course has equipped you with broad critical/analytical skills. These are appropriate for many professional/educational paths such as teaching/ other public sector work and managerial roles in a wide range of different areas for which post graduate study is applicable.

    You may also find it useful to look at Options With Your Subject - Journalism and Options With Your Subject - Public Relations

    Last modified: 
    Wednesday, April 4, 2018 - 14:20