Events Management

Events management is a relatively newly emerging, and growing, sector, covering areas such as conferencing, festivals, experiential marketing, unique venues, contract catering, charity work, hotels, corporate hospitality and functions, PR and attractions.  


If you are studying events management, you should gain the following skills from your course:

  • Knowledge Applicationhigh levels of disciplinary, subject or professional knowledge. The ability to understand and apply theoretical concepts to professional and societal contexts. Capable of understanding and interpreting their research findings with reference to specific published scholarship.
  • Motivation and Engagementself motivated and will readily engage with learning, and personal and professional development opportunities. Graduates have drive, ambition, and a clear sense of purpose which will enable them to stand out in their chosen career and continuously develop their employability and leadership skills. They are committed to and capable of critical reflection of their own and others’ practice, and will use this as a basis for making continuous improvements. 
  • Social Responsibility - graduates are socially responsible and behave ethically in social and professional environments. They have the ability to operate openly, sensitively, and effectively in complex and diverse inter-personal and inter-agency environments. They have experience of engaging with local, national and international communities and have an awareness of how to communicate and behave in a global context. 
  • Creative and Critical Thinking - graduates can think critically and creatively, and are able to formulate solutions to problems through reflection and analysis. They can grasp concepts and use knowledge imaginatively and innovatively to confront challenges and opportunities. They are able to knowledgeably critique established theories and professional practices. 
  • Integrity and Professionalismgraduates are confident and display high standards of professionalism and integrity. They are able to meet the expectations of professional, statutory and regulatory bodies and of society in general. 
  • Research and Enquiryable to take an enquiry based approach to learning and further their knowledge and understanding through research. They are able to generate, apply and disseminate knowledge, critically evaluate existing understanding, and reflect on the limitations of their own knowledge. They have an informed understanding of the principles, methods, standards and boundaries of their discipline and the capacity to contribute to their development. 
  • Digital Literacyconversant with and understand the challenges of learning and working in the digital age. They are able to work effectively with a range of technology and social media, and have the capability to develop a confident online presence. They are effective at communicating through a range of media and can access and analyse information in a variety of digital formats. 
  • Communicationproficient communicators, who confidently interact with others in a range of diverse situations. They are able to collaborate effectively, negotiate and agree goals in variety of contexts and for different purposes.

General options with your subject

Where do graduates from Events Management courses go after completing their course?  you can find out more using What do Graduates do?  This section includes details of organisations that have recently recruited SHU Events graduates as well as a general overview of what Events graduates from across the UK do after graduation. 

Job Descriptions

Some of the roles graduates from Events Management courses enter can be found on Prospects website or the National Careers Service Job Profiles.

Trade papers

As well as advertising vacancies, trade papers can help you to keep up to date with the industry news and can even help you to identify organisations to whom you could make speculative job applications. Some relevant trade papers for the hospitality and events industry include: 

Self employment 

You may be considering having your own company or you may want to experiment and develop your own freelance project. Find our more about how we can help through our self employment pages.


Volunteering can help you build up events related work experience.  Check out the volunteering information and advice.

Current Issues in the Industry

Employers often expect graduates to be commercially aware and will expect you to keep up to date on the latest issues affecting the industry. They may even ask you questions at interview that will 'test' your commercial awareness and knowledge.  To keep abreast of the issues affecting your chosen industry read the industry specific trade papers and refer to the professional associations and sector skills council web pages suggested.

Further Study

You may need to continue with studies to get in to your chosen career. Details of postgraduate study and funding can be found in the postgraduate study pages.

Getting help

For support and advice with your career planning book an appointment

Co-authored by Sue Harrison and Bev Aitcheson, July 2014. 
Last modified: 
Wednesday, April 4, 2018 - 14:45