Digital and Interactive Media

Digital media production involves developing, creating and editing videos that use computer-based or digital means of recording rather than traditional analog methods that are used in film. Multimedia products work on particular 'platforms', predominantly the internet, as well as interactive television, information kiosks, DVDs, CD-roms, computer games’ consoles and mobile phones.  Numerous careers exist within the field of interactive media, including creative, management and technical positions.

Numerous careers exist within the field of interactive media, including creative, management and technical positions. Below, is a selection of the type of roles that interactive media specialists work in. 

Layout Artist – use your skills to manipulate the structure and layout of images and text for print media in a visually pleasing way.

Brand Identity Designer – manage all aspects of a company or organisation’s brand or identity, from company colours and uniforms to logo and print collateral.

Logo Designer – work with a client to develop a symbol that will distinctly identify a company and set it apart from its competitors.

Rich Media Producer – use programs like Adobe Flash to create interactive cutting-edge applets, animations and web content.

Illustrator – conceptualise and create illustrations that represent an idea or a story through two or three-dimensional images.

Technical Illustrator – use three-dimensional images, storyboard sketches and animated illustrations to help produce animated movies, television commercials, computer games and exhibit designs.

Photo Editor/Photoshop Artist – use photo editing software like Adobe Photoshop to create advertisements, magazine layouts, billboards and more.

Multimedia Designer – use a variety of skills and techniques to produce content for the television, film, animation, audio and set design industries.

Web Designer – create web pages, layouts, and graphics for web sites. Utilise web languages like PHP and MySQL to design intelligent web solutions.

Key facts about the interactive media industry:

  • The industry employs around 40,000 people, 29,500 are in web development, 10,000 in interactive content and an unknown number in support services.
  • It is heavily reliant on freelancers and contractors.
  • The workforce is highly qualified, with a combination of specialist and more general skills.
  • The majority of people working in the industry possess a degree.
  • There are over 8,000 businesses in the industry: around 7,500 web and internet companies; 500 offline multimedia companies; and 40 companies specialising in mobile content and a growing number of interactive TV companies.
  • 46% of companies employ 1-5 people, 23% employ 6-10, 15% employ 11-20 and 13% employ 21-50 people. Only 3% of companies have more than 50 people working for them.

(National Careers Service 2013)

Last modified: 
Friday, September 4, 2015 - 16:15